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Jasmeen Kaur: The Woman Behind ‘Just Looking Like A Wow’ Trend

In the latest episode of Bigg Boss 17, which aired on November 19, Jasmeen Kaur delighted housemates by unexpectedly using her famous 'just looking like a wow' phrase and participating in an entertaining task.

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Priya Prakash
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Jasmeen Kaur

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On the latest episode of Bigg Boss 17, which aired on November 19, Jasmeen Kaur delighted housemates by unexpectedly using her famous 'just looking like a wow' phrase and participating in an entertaining task.

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In the episode, Jasmeen Kaur begins her round of compliments using her viral phrase, starting with Isha Malviya, who commends her magenta attire. She then praises Ankita Lokhande's green dress and expresses admiration for Munawar Faruqui's stylish lilac outfit.

Earlier, you must have observed the engagement of celebrities including Deepika Padukone, Sanya Malhotra, Ranveer Singh, cricketer K.L. Rahul, music producer Yashraj Mukhate, and even American singer-songwriter and actor Nick Jonas, as well as many others, on social media, all seemingly entranced by the 'Just looking like a wow' audio. Curious to find out the woman behind this actual audio?

The 'Just looking like a wow' meme has its origins in Delhi-based Jasmeen Kaur. A business owner, Kaur runs a clothing store called Design Machine Suits, located in Fateh Nagar, New Delhi. Kaur regularly shares videos on her Instagram page, where she enthusiastically showcases and promotes her store's products.

In these promotional videos, she frequently exclaims, "So beautiful, so elegant, just looking like a wow!" Her infectious energy and fervour in presenting the products she offers have resonated with a wide audience. Jasmeen Kaur aims to capture the attention of potential customers with her vibrant and lively "wow."

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Check out the viral video.

Kaur's signature phrase, "so beautiful, so elegant, just looking like a wow," has turned into a viral meme, with both regular internet users and celebrities adopting her audio to describe situations where they'd use the phrase.

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Nick Jonas praises Priyanka Chopra's stunning look.
Pic Credit: Instagram

Moreover, Jasmeen Kaur's Instagram account boasts a following of over 5.4 lakh followers and features more than 10,000 posts. On her Instagram, she regularly shares a variety of videos and images to promote her products. In some of these videos, Her daughter, Gurmeher, also makes appearances. However, it was when her audio went viral that her small-scale business received a significant boost. Her clothing store experienced a notable increase in customers, showcasing one of the positive impacts of social media.


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viral trends Instagram Trends Jasmeen Kaur Small Business Owners
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