Girl Trends Are Ruling Internet But Its Gendered Gaze Is A Problem

In the ever-evolving landscape of internet culture, certain phrases and trends take on a life of their own, both defining and reflecting aspects of our society.

In the ever-evolving realm of internet trends, one observation remains glaringly consistent: the prevalence of gendered trends and the prominent role of women in defining them. Whether it's the enigmatic allure of "That Girl," the emergence of "girl math," or the art of "dressing to impress boys," one question emerges — why do internet trends often don a gendered lens, and why are women consistently at the forefront of these trends?

The Allure of 'That Girl' - Empowerment or Expectations?

When the 'that girl' internet trend emerged, it projected an image of women's confidence and grace. However, beneath the surface, a deeper examination reveals an unsettling truth - women are consistently at the centre of trends that often set unrealistic standards. The "That Girl" trend, with its seemingly empowering message, can inadvertently create unattainable ideals, setting a stage for false expectations.

This trend, although celebrated for its message of empowerment, occasionally spirals into perpetuating unrealistic standards. The pressure to be effortlessly confident and graceful at all times becomes a heavy burden. Women who don't meet these ideals may feel a sense of inadequacy.

"That Girl" can inadvertently create a divide between the illusion and the reality, reinforcing the notion that women must always exude perfection.

The Comedy and Controversy of 'Girl Math' 

On the other side of the spectrum, we find "Girl Math," a trend that humorously details how women justify their spending decisions. Yet, behind the humour lies a paradox - it critiques societal expectations while, at the same time, employing a term that raises discomfort. "Girl Math" challenges the stereotype that women are less mathematically capable, but its humorous approach may unintentionally belittle the way women perceive finance.

GIRL MATH: if i don't spend enough to get free shipping i’m losing money

— Invis🧜‍♀️ (@invis4yo) October 18, 2023

The use of the term "girl" in "Girl Math" is a double-edged sword. While it's meant to satirise societal expectations, it also raises concerns of belittlement. The trend plays with the notion that women need special calculations to justify their choices, which, in itself, underscores the ingrained gender bias in financial discussions.

Delving deeper into these trends, it becomes evident that their existence points to a larger issue: the perpetuation of gendered stereotypes. While women continue to challenge societal norms and reshape expectations, it's essential to consider the impact of these trends, both positive and negative. 

As we explore the impact of these trends, the goal is to work towards a future where internet culture is more inclusive, empowering, and free from the shackles of gendered expectations.

Views expressed by the author are their own

Suggested Reading: Living In A Fairytale: Why Are Women's Expectations Labelled Unrealistic