New York Times’ TV Ad For Golden Globe Evokes Strong Reactions
The Golden Globe Awards on Sunday night saw actresses wearing all black in solidarity with victims of sexual assault. On the other hand, it also saw The New York Times release an ad about sexual harassment and assault during the Awards. The 30 second commercial during NBC’s coverage of the Golden Globe Awards has sparked a massive reaction on the Internet.
By using two simple phrases The New York Times created a profound message. The ad showcases the newspaper’s bombshell report where several notable women spoke up that Harvey Weinstein sexually assaulted and harassed them, and also channels the #MeToo campaign to a wider audience.
The text in the ad reads “He said” and “She said” and is shown several times, until the “She said” message widespread on the screen. It later focused on the messages “the truth has power, the truth will not be threatened, and the truth has a voice.”
Take a look at the complete ad here:
— NBC News (@NBCNews) January 8, 2018
As usual, the gesture turned out to be a talk online. Thus evoking a strong and polarized reaction from the viewers.
YAAAAAAASSSSSS to this New York Times ad!!!
— LittleBitofVonnie (@BitOVonnie) January 8, 2018
— Tamara (@equalitytamara) January 8, 2018
My wife after the New York Times ad: pic.twitter.com/n0bp05ca0E
— Fáinleog (@AJeremyBlake) January 8, 2018
That New York Times ad was PERFECTION. Whoever devised that — kudos. Perfect use of light and sound to grab attention from everyone.
— Mara (@sb_67) January 8, 2018
That New York Times ad would have been great had they also used “She said” when it mattered in 2016 but I digress
— Kevin Atkinson (@IKEAtkinson) January 8, 2018
This New York Times tv ad is intense and effective but also who could have predicted in 2017 a print newspaper would have a tv ad? #GoldenGlobes
— j. brendan shaw (@jbrendanshaw) January 8, 2018
Some took the tone in a progressive way, while many found it abrupt, considering NYT’s continued employment of reporter Glenn Thrush. Back in late 2017, the paper had investigated allegations against Thrush and found him guilty as charged with an offensive act. Even though, they did not terminate him.
That New York Times ad was great. Would have been even better if Glenn Thrush wasn’t still an employee. #GoldenGlobes
— Christina Warren (@film_girl) January 8, 2018
That New York Times “He said. She said.” ad would be more powerful if they weren’t still employing Glenn Thrush. ?♀️
— Stacy (@LaikaSpaceDog) January 8, 2018
New York Times reporter Jodi Kantor, who, with Megan Twohey, wrote the paper’s Harvey Weinstein exposé in October, took to Twitter, writing:
— jodikantor (@jodikantor) January 8, 2018