Despite having one of the largest populations of transgenders, the community continually faces an uphill task of acceptance and is often isolated. Reports of studies suggest that trans persons are subjected to social ostracization, mental, physical abuse and sexual assault at an alarming level.

The Bhima Jewellery advertisement does what Indian media rarely does, portray transgender people in an accurate and positive manner.

The portrayal of transgender people in mainstream media is often inaccurate, stereotypical and harmful to the trans community. Instead of consulting and hiring transgender people, filmmakers and producers make films or series with trans characters without doing any research.