Protima believes that is crucial for each person to realise that their actions have an impact upon the world. Events such as these serve not only in terms of the work done during it but also spark conversations around sustainable fashion.
Alia Bhatt introduces her fashion initiative “Mi wardrobe is Su wardrobe.” An attempt in sustainable fashion, this initiative aims at sharing handpicked garments from Alia’s personal wardrobe for charity.
The fashion industry is perhaps one of the greatest examples of marketing where we convince people across the globe to buy a certain trend in a certain year. We now need to use that platform to raise awareness of the damage that has been done and the steps we need to now take, says Pooja Khanna, who runs a sustainable fashion brand.
While there is a lot of talk about sustainability across the country, there is not much that is really being put…