Tech Meets Sports: Meghna Krishna Talks About Impact Of Women In Broadcasting

Meghna Krishna is a seasoned business leader with over two decades of experience spanning retail, e-commerce, travel, and SaaS. As the Group Chief Revenue Officer at VideoVerse, she plays a key role in advancing video technology in the sports industry. With a global perspective gained from working across three continents, Meghna aligns technological innovations with market needs, helping sports organizations enhance fan engagement and streamline video workflows. Her expertise in emerging trends, coupled with her ability to build strong teams and industry relationships, drives impactful solutions that keep sports content relevant in a digital-first world.

Below are excerpts from an email interaction with her:

1. What inspired you to venture into the intersection of technology and sports broadcasting? 

The intersection of technology and sports broadcasting is particularly fascinating because it’s a space where innovation can significantly transform how audiences experience sports. I joined the company in its nascent stage and what I saw was an opportunity to be a part of a groundbreaking technology that challenged all my marketing and business development skills, The potential to bring stories to life, improve accessibility, and create more personalized experiences through technology was an exciting opportunity I couldn’t pass up. It’s a dynamic field that constantly evolves, pushing boundaries and creating new possibilities for growth. 

2. Can you share some of the key challenges you’ve faced as a woman in this field and how you’ve overcome them? 

While it’s true that women face unique challenges in certain industries and regions, I’ve found that hard work, perseverance, and consistently delivering results have always been the key to success. In many cases, the obstacles I faced were less about being a woman and more about tackling complex problems and navigating a fast-paced environment. Having inspiring mentors,  supportive colleagues, and a focus on continuous learning has been instrumental in overcoming hurdles. Ultimately, it's about proving your value and staying committed to the larger vision. 

3. How do you see the role of technology evolving in sports broadcasting over the next few years? 

Technology will continue to play a transformative role in sports broadcasting. We can already see how AI enables faster, more efficient content creation, while automation and data-driven insights redefine workflows. In the future, we will witness a deeper integration of immersive technologies like AR and VR to enhance fan engagement, as well as advancements in personalised content delivery that will cater to individual viewer preferences. Additionally, AI and machine learning will play a significant role in streamlining production processes and making not only sports but all forms of media more accessible to a global audience. 

4. What initiatives do you think are crucial to encourage more women to join this space? 

While representation is important, it’s equally vital to create an environment that offers growth opportunities and recognises talent regardless of gender. Mentorship programs, skill development initiatives, and targeted efforts to address unconscious bias are essential steps. We also need to showcase more success stories of women thriving in this field to inspire others. By fostering a culture of inclusion and providing platforms for women to take on leadership roles, we can build a more diverse and balanced industry. 

5. Can you highlight any specific projects or achievements that showcase the impact of women in technology within sports broadcasting? 

One of the most rewarding aspects of my journey has been working with diverse teams to execute groundbreaking projects that have reshaped audience engagement. As a company, we are an equal opportunity recruiter and have an almost 60:40 ratio of men vs women which was not conscious math that we did. We also have nearly 50% women in senior and leadership roles and benefit from the unique perspectives and strengths each one of us brings to the table. 

One of the biggest validations and impact statements I see is that women athletes and retired players are investing in the sports technology space and recognising how this is positively impacting women's sports. These athletes foster technological advancements in sports, paving the way for future innovations and greater inclusivity within the industry. Look at how Serena  Williams is supporting sports technology or how Coco Gauff has invested in "Unrivaled," a new women's basketball league that emphasizes technological integration to enhance the sports experience. 

6. What advice would you give to young women aspiring to make a mark in this industry? 

My advice would be to focus on honing your skills, staying curious, and embracing challenges. Hard work and perseverance are universally recognised, and your commitment to excellence will open doors. Seek out mentors who inspire you and aren’t afraid to push you out of your comfort zone. Most importantly, don’t let the fear of failure hold you back. This is an exciting industry with immense potential, and your unique perspective can bring real value to the table. Keep learning,  keep growing, and trust in your ability to make a difference.