Eat Crackers, Don't Burst Them: Bengaluru-Based Woman Sells Diwali Cracker-Shaped Chocolates

The chocolatier, identified as Priya Jain, has thus come up with the innovative messaging of "don't burst crackers, eat crackers" this time to keep environmental damage at bay.

Tanvi Akhauri
Nov 12, 2020 12:14 IST
cracker chocolates, diwali 2020, Diwali Cracker Chocolates

Following the message of having a green Diwali on November 15 this year, a Bengaluru-based chocolatier is selling cracker-shaped chocolates at her shop in Karnataka. With COVID-19 on the rise, surmounted by fears of air pollution that surrounds the festival of Diwali every year, these chocolates are as eco-friendly as crackers could get. The chocolatier, Priya Jain, has thus come up with the innovative messaging of "don't burst crackers, eat crackers" this time to keep environmental damage at bay. Stomachs may grow a little. But who minds putting on some extra kilos around Diwali?


Also Read: History Repeats Itself: Tanishq Pulls Down Ekatvam Diwali Ad Amid Religious Outrage

"Many kids, as well as adults, cannot think of a Diwali without crackers. So, I decided to make sweets in the shape of crackers," Jain told ANI. The customer response to her chocolate creations have been fantastic, she claims. A customer was quoted saying, "I tried these chocolates and they are very tasty. The sweets are of several different flavours. I have ordered it for all my friends and will gift it to some of my colleagues as well. I will suggest everyone try it."

The Internet Is Buzzing With 'Sweet' Talk


That Indians love their sweets whenever the festive season rolls around is now commonly understood. We reported yesterday how American actress Mindy Kaling, who has Indian roots, took to social media to enquire about sweets in Los Angeles in the run-up to Diwali. She was joined in her excitement by Meena Harris, the niece of Vice President-elect Kamala Harris, who too shares a South Indian ancestry. The duo's discussion on mithai had kicked up a gastronomic storm on desi Twitter and left many salivating in the comments below. Read more here.

Also Read: Why Dysfunctional Indian Families are like Chai

Other Indian Women Celebrating Unique Diwalis

Many women across India have been bringing their own spin to Diwali products as the festival approaches. We reported earlier how rural women in Jaipur, Rajasthan, and other places are using cow dung to make eco-friendly diyas for Diwali. Further in Agartala, a group of over 20 women is hoping to revive their pandemic-hit business by making Diwali candles. Read more here.

In Vrindavan, widows celebrated Diwali by lighting diyas at the famous Keshi Ghat along the river Yamuna on Wednesday, November 11, shedding the social stigma attached to Indian widowhood. Read about it here.

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