While we swoon over Singer Rihanna’s Met Gala appearance, and oh boy what a red carpet knock down walk it was, the iconic face also proved she is the queen of fashion with her inclusive lingerie label.
On Monday (May 7), Rihanna announced her latest lingerie line, Savage x Fenty. The venture will have a plus-size range
The lingerie line will be available online on May 11. It has already created a buzz among fans — and for all the right reasons. The plus size-inclusive line promotes body positivity.
Rihanna, 30, took to Instagram to drop teasers of her upcoming collection Savage x Fenty. “Savages come in all shapes and sizes”, she captioned them. Audrey Ritchie starred in a campaign video.
— Rihanna (@rihanna) April 29, 2018
“I have really giant boobs. They were double-Ds by the time I was in the eighth grade,” Ritchie says in the video. “Whichever gender you choose to have sex with, you should be proud and find yourself sexually.”
Earlier this year, Rihanna was reportedly rumoured to be sketching a lingerie line with TechStyle Fashion Group, formerly JustFab Inc. The company is known to bring affordable fashion options to consumers, including Kate Hudson’s Fabletics.
— Cat Quinn (@catquinn) September 8, 2017
When asked about the brand’s promotion of diversity and inclusion, Rihanna had said in the past, “In every product, I was like: ‘There needs to be something for a dark-skinned girl. There needs to be something for a really pale girl. There needs to be something in between.”
“There’s so many different shades. You want people to appreciate the product and not feel like, ‘Oh, that’s cute, but it only looks good on her.”
Now while the news is confirmed, Savage x Fenty’s website promises an array of fits, with bra sizes ranging from 32A to 44DDD. This brand will be in serious competition with popular lingerie brands like Victoria’s Secret and Aerie which are still coping with idea of extending the sizes offered to 44DDD. Victoria’s largest bra size available is 40DDD, whereas Aerie only reaches 40DD.
Here’s how netizens reacted:
Rihanna already changed the makeup industry and now she’s making lingerie for plus sized people and all body types. Not only will she change lingerie but I predict Savage X Fenty will be bigger than Victoria’s Secret. Her brand is literally for every body and that’s beautiful. https://t.co/PEarTgtSYo
— VENGEFUL LESBIAN (@G3MINIF33D) April 30, 2018
I don’t wear lingerie but I know Rihanna is abt to fuck this lingerie line UP. Victoria’s Secret is shaking
— ♏️ (@SittinKourtSide) April 24, 2018
Feature Image Credit: The Guardian