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Priyanka Chopra Launches Her New Hair Care Line, Anomaly

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Priyanka Chopra launches hair care line Anomaly: Actor Priyanka Chopra Jonas took to Instagram to announce the launch of her own haircare line called Anomaly.

In a caption attached to her picture in BeautyInc magazine of WWD, the actor expressed her excitement about her new business venture. “What a surreal moment to introduce you to the first brand I have ever created!!! For the last 18 months, I have worked alongside my partners at Maesa toward the day when we could share our labour of love with the world, and I can`t believe that time has finally arrived,” she wrote.

 

Chopra added that she has learned a lot about hair care over the years. Talking further about the products, the actor added, ” Our formulas are vegan and clean, with high-performance ingredients, and our bottles are made from a 100% plastic trash from our oceans and landfills”. 

The hair care line Anamoly will be available from February 1 in the US exclusively on Target stores, according to WWD. Chopra on her Instagram said that the line will officially drop at Target stores on January 31. 

According to Priyanka the products in her hair care line are priced at $5.99.  She called it a way to “democratizing sustainable beauty because access to it should not cost us the Earth and should be available to all”. 

Chopra earlier reminisced over a wardrobe malfunction that took place at the Cannes Film Festival in 2019. It happened minutes before she made her debut at the festival. The actor opened up about the incident in her memoir titled Unfinished. She also wrote about the incident in a post on her Instagram handle. The post contained a picture of herself dressed in a shimmery, black Roberto Cavalli gown. Chopra laughed at her self while she recounted the incident in the post’s caption. 

 “I may look chill on the outside here, but little did everyone know I had just been freaking out on the inside. The delicate zipper to this vintage @roberto_cavalli dress broke as they were zipping it up minutes before I had to leave for the red carpet at Cannes last year. The solution? My amazing team had to sew me into the dress on the way in the 5 minute car ride!” she captioned. 

 

Pic Credit: Indian Express