The fashion world is getting bizarre by the day. The latest seems to be the revolutionary technology (pun intended) a lingerie company is using to sell underwear. Yes, these bits of intimate clothing vibrate. It is especially made for women in this World Cup season. Want to know why a right-minded woman would choose to wear vibrating knickers? To keep up the World Cup spirit alive!
According to the Mexican retailer Vicky Form, the thought of creating underwear that vibrate came when their research concluded that women do not enjoy football. What a world we live in! The company thought it would be a big hit during the summer show in Russia when a goal goes in the net and the vibrating underwear would “get women into the World Cup spirit”.
The product has been slammed due to its “sexist” approach. The brand goes by the name Siente el Juego.
The misogynist brand was launched on June 14 with a fancy ad. Since then, retailer Vicky Form has been blasted for the offensive idea
“We have created the first pair of knickers that let you feel the passion of the game,” announced the voiceover in the ad.
The misogynist brand was launched on Thursday with a fancy ad, retailer Vicky Form have been blasted for the tacky idea.
“We have created the first pair of knickers that let you feel the passion of the game,” announced the voiceover in the ad
The clip begins with a couple talking, with the woman moaning: “He is sick, honestly he is sick.”
“He turns on the TV and nobody else exists. What’s wrong with him? Because of football?”
Then a female narrator adds: “Vicky Form have found the solution so that both of them get equally excited. We have created the first pair of knickers that let you feel the passion of the match.”
It even conveyed the fact that “every year four million couples separate because of football”.
The advert earned the Twitterati’s wrath as complaints poured in to shun the product
“How sexist!!! Terrible idea. What a stupid idea to have done this!” – User Citlalli Aranda said.
Regina Guerrero posted: “We women also like sports. Not gender stereotypes.”
The company is hoping the campaign will pick up tempo on June 17 when the World Cup begins.
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