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As 2024 comes to an end, we look back on the memes that were not just fleeting social media trends but also gave us a good laugh and helped us destress. From witty takes on current events to hilarious parodies of songs, these memes became cultural milestones and the unifying language of social media in a year filled with unexpected twists and turns. Here are 10 memes that were viral in 2024.
Pasandeeda Mard/Aurat
This viral meme trend, which translates to 'favourite man/woman' became a sign of comfort, allowing people to showcase their romantic side on social media. People used this trend to show the lengths they go for their partners, from vulnerable, intimate moments to ignoring red flags!
Very Demure, Very Mindful
Quiet luxury was all the rage in 2024, thanks to this trend called 'Very mindful, very demure', where a TikToker showed off their makeup and encouraged going for subtle looks for work. Interestingly, 'Demure' was named Dictionary.com’s 2024 word of the year.
Pookie Baba
Self-proclaimed godman Aniruddhacharya Maharaj, who is also a social media star for his witty humour, was given the nickname Pookie baba/pookie maharaj by Gen Z. 'Pookie' is a word of adoration used to describe something cute.
Aaha Tamatar
A part of a Hindi nursery rhyme about vegetables went viral, with even adults jamming to its "catchy" and humorous lyrics.
Coconut Tree
A few years ago, Kamala Harris recalled her mother's rhetorical question, "You think you just fell out of a coconut tree?" while speaking about cultural identity and contexts. The phrase became a viral meme during her Presidential bid in 2024.
Women In Male Fields
Women took to social media with the hashtag #WomenInMaleFields, exposing problematic behaviours often exhibited by men. The videos were posted to expose how the tables would turn if women mirrored the same actions as men.
Chill Guy
'Chill guy' is a meme trend about people who manage to keep an unbothered, "demure" reaction in any situation. The meme started when artist Phillip Banks posted his digital artwork of an anthropomorphic dog giving off a "chill" expression by smirking with his hands in his pockets.
Brother, Eww
A clip from a man accurately mimicking some people's reaction to eating with hands went viral. "Eww, brother eww, what's that?" he says in the video, which people started using as reaction to more cringeworthy moments.
Ek Machhli Pani Mein Gayi
A fun indoor game called "ek machhli pain mein gayi, chhapak!" (Translates to "A fish splashed into the water") became a viral meme in 2024 as many people shared their hilarious variations. It is believed that the trend was started by a man called Maan Tomar.
Hawk Tuah
In a street interview, a man asked a stranger, "What’s one move in bed that makes a man go crazy every time?” to which she replied, "You gotta give ’em that ‘hawk tuah’ and spit on that thang." (insinuating oral sex). The woman identified as Hailey Welch soon became a viral sensation and even released a cryptocurrency called $HAWK.