'Hawk Tuah' Girl's Meme Coin Crashes From $500 To $60 In Minutes

Hailey Welch, better known as Hawk Tuah Girl, launched a cryptocurrency meme coin called $HAWK, which dropped from $500 to $60 in mere minutes.

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Rudrani Gupta
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Image Credit: Michael Tullberg, Getty Images

Hailey Welch, better known as the internet sensation Hawk Tuah Girl, launched a meme coin called $HAWK on December 4 which is now making a buzz on social media for all the wrong reasons. Immediately after the release, the cryptocurrency soared to a promising $500. However, this excitement was short-lived as the value soon dropped to $60 in mere minutes. $HAWK coin's 88% plummet has stirred controversy, with many accusing the Hawk Tuah Girl of a crypto scam.

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'Hawk Tuah' Girl's Meme Coin Crashes

According to reports, Welch has already been sued by many parties. A firm called Burwick Law wrote on X, "We are representing clients in matters related to $HAWK." Many social media users also claimed that they lodged complaints with securities regulators.

Welch responded in a post on X. "Team hasn't sold one token and not 1 KOL was given 1 free token. We tried to stop snipers as best we could through high fees at the start of the launch on @MeteoraAG." Her manager added, "We don't want to break securities laws. We would say that we're almost, like tokenizing, in a sense, Hailey's fan base."

What is the story behind 'Hawk Tuah Girl'?

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‘Hawk Tuah’ was a sound made by Hailey Welch in a street interview, quickly turning her into a viral meme. She was randomly asked a question by a man who was a part of the man-on-the-street interview from creators Tim & Dee TV.  The man asked a sexually explicit question, "What’s one move in bed that makes a man go crazy every time?”

To this, Welch replied, "You gotta give ’em that ‘hawk tuah’ and spit on that thang.” 

That's how the trend of "Hawk Tuah Girl" began.

Hawk Tuah Memes

As soon as something goes viral, companies pounce on it to capitalise on it. Similarly, Tim & Dee TV started a merch line by capitalising on the 'hawk tuah' moment captured by them. The merch line is producing customised Hauwk Tuah hats designed by Jason Poteete, the owner of Fathead Threads who has known Welch for years. It is not sure whether Welch is getting any share in the merch line but apparently, she is earning from the hats.

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Having sold 2000 hats already, the merch line is making a good business. Poteete told Rolling Stone that the company has made a revenue of around $65,000. He refused to comment on the share of money Wech was getting but he expressed concern and said that he hopes that she gets some of the money being made off of her. He added, “Of course, she hasn’t gotten a dime from the first viral video that went out. Nobody was asking permission for her to do nothing, neither. I just wanted her to get some profit off of this deal.”

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