Bhuj The Pride Of India trailer: The trailer of Ajay Devgn, Sonakshi Sinha starrer Bhuj:The Pride Of India was released on July 12. The period-war saga is set for an August 13 release this year on OTT. As it has been with film trailers these last few years, this new offering too tells us A LOT about the upcoming film, and then some more.
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What is it with Bollywood film trailers wanting to pack in all the action on offer into few minutes? This is a complaint that I had with trailers of many recent films, including Taapsee Pannu starrer Haseen Dillruba. For thrillers and war films, long tell-all trailer seem to do more harm than good. The viewers get a frame-by-frame demo of what they can expect from the film. Instead of building hype for films, these trailers are like mini synopsis that reveal character arcs, giving away most of the major twists and thrills. Why would anyone want to sit through a two-hour-long film, if they have already seen the best VFX sequences, the choicest of dialogues and the most gorgeous of shots a film has to offer, already in a two minute trailer?
Another grudge that I have with Bollywood film trailers these days- they are excruciatingly long. The trailer for Bhuj:The Pride Of India stands at three minutes and 21 seconds. That's the length of most Hindi film songs these days! Films with a run time of three hours are a rarity now. So what's the point of lengthy film trailers, that test patience of the viewers? What's the strategy?
There's one thing good about the trailer though. Surprisingly, the two female characters in the film get good screen time in the trailer. Even Nora Fatehi gets two dialogues, despite the fact that the supporting cast (we know who is the lead of the film, don't we?) mostly consists of men.
Hindi filmmakers need to show some faith in their craft, and stop packing in too much into their trailers in an attempt to woe audience. There is no harm in experimenting with trailers, just as they are tinkering with new subjects, especially when OTT releases during the pandemic have changed the game, at least for the time being.
About Bhuj: The Pride Of India
The film, set in 1971, is about Pakistan's 14-day raid on Bhuj airfield, using 92 bombs and 22 rockets. Apart from Ajay Devgn and Sonakshi Sinha, the film also features Sanjay Dutt, Nora Fatehi, Sharad Kelkar, Ammy Virk and Pranitha Subhash in key roles. The film has been directed by Abhishek Dudhaiya, who has also written it alongside Raman Kumar, Ritesh Shah and Pooja Bhavoria.
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Bhuj: The Pride Of India was supposed to have a theatrical release, however, due to COVID-19 restrictions the makers of the film opted for an OTT release instead. The film will start streaming from August 13. Read more about the film here.
Check out the trailer of Bhuj: The Pride Of India here:
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