With her entrepreneurial vision, Yogita Khatri is serving a dual purpose - of bringing forward standalone fashion and keeping her agenda of sustainability intact. With her venture, YooClothing, she is offering personalised choices of fashion wear to women and committing to positive societal transformation.
In an interview with SheThePeople, Yogita Khatri reflects on her work in sustainable fashion, how fashion can be a powerful tool for change, and why promoting local artisans through her venture is her top priority.
From Hardship To Success
In her entrepreneurial journey, Khatri faced challenges that tested her resilience and creativity. From establishing a presence in a competitive market to ensuring consistent quality and navigating the complexities of customization, YooClothing encountered obstacles that demanded innovative solutions. Through strategic marketing, collaboration with local artisans, and embracing technology, Khatri and her team transformed these challenges into stepping stones for success.
The heart of my venture lies in its dedication to delivering personalized experiences. Each garment is a reflection of the customer's uniqueness, achieved through accurate measurements, detailed conversations, collaborative design, and personalised styling guidance. This commitment underscores my belief that everyone should have the opportunity to express their individuality through their wardrobe.
Celebrating And Embracing Local
Beyond fashion, the venture's social responsibility initiatives are commendable. "Collaborating with local artisans not only enriches the brand's designs but also supports the community, aligning with their commitment to social impact. Our approach to sustaining and growing the business involves careful budgeting, revenue generation through repeat customers, partnerships, and exploring funding opportunities that align with our mission."
Milestones And Lessons Learned Along The Way
Throughout the venture's journey, several milestones have been pivotal, from the initial launch and customer feedback to partnerships with local artisans and recognition for social impact. Talking about different resources of support, Khatri adds, "Google Sheets has been an indispensable tool for us, helping us to manage our social media content and online presence effectively. The platform's collaborative features and structured format have contributed to the brand's digital success."
A Vision Of Growth
Yogita Khatri's journey with her venture shows the power of fashion as a tool for empowerment and change. Her vision to merge personalised experiences with social responsibility has created a brand that celebrates individuality and supports local artisans.
Our commitment to innovation, quality, and community engagement has not only transformed the fashion landscape but also set the stage for global expansion. As we look ahead, it's clear that we're not just about clothing; it's about rewriting the narrative of empowerment and self-expression, one personalised garment at a time.
This interview is in partnership with Google.