TikTok, the social media platform known for its viral trends and creative content, has recently seen rise in a new beauty trend that’s less about flawless makeup techniques and more about political commentary. The Conservative Girl Makeup trend has taken the app by storm, blending humour, satire, and beauty in a way that critiques the aesthetic choices of politically right-leaning women.
The Rise of Conservative Girl Makeup
Conservative Girl Makeup is a TikTok trend that has gained traction not for its actual beauty tips, but for its humorous take on the makeup habits of Republican women. The trend highlights the perceived similarities in their makeup routines, often pointing out common "mistakes" such as mismatched foundation, overly bold eyeliner, and clumpy mascara. The trend has become a form of political satire, with users creating content that both mocks and mimics the aesthetic choices of conservative figures.
The trend gained momentum in late 2024, but it exploded in popularity following the 2025 presidential inauguration. Social media users began diving deeper into the looks of key conservative figures, particularly those in the Trump family, who were often seen in custom-made designer outfits. These moments sparked heated debates online about the intersection of fashion, beauty, and politics, further fueling the trend.
What Does Conservative Girl Makeup Look Like?
According to TikTok users, the Conservative Girl Makeup look is characterised by a few key elements.
One of the most common critiques is the use of foundation that doesn’t match the skin tone. This is often paired with a spray tan that’s either too orange or too dark, creating a stark contrast between the face and neck.
The trend often features a single line of black eyeliner on the top lid, paired with mascara that’s been applied too heavily, resulting in a clumpy, spidery look.
No Conservative Girl Makeup look is complete without a swipe of bright red lipstick. Bonus points are awarded if the lipstick clashes with the overall outfit!
Some TikTok creators have even gone so far as to compile lists of makeup products that they believe embody "conservative energy." These lists often include brands and products that are seen as outdated or overly dramatic.
The Role of Political Satire in Beauty Trends
Conservative Girl Makeup is more than just a beauty trend—it’s a form of political satire. By exaggerating and critiquing the makeup choices of conservative women, TikTok users are able to comment on broader political and cultural issues. The trend serves as a lighthearted way to engage with the political climate, and a new generation’s way to show resistance.
The trend also reflects the growing influence of politics on beauty and fashion. As political figures become more visible in the media, so do their personal lives.
The Impact of the 2025 Inauguration on the Trend
The 2025 presidential inauguration played a significant role in the rise of Conservative Girl Makeup. As the Trump family returned to the White House, all eyes were on their fashion and beauty choices. Ivanka Trump, for example, stepped out in a custom Oscar de la Renta dress, sparking debates about why the fashion industry, which had previously distanced itself from the family, was now embracing them.
These moments provided ample debate for TikTok creators, who used the opportunity to further satirize the entire event as an act of resistance.
While it may seem like just another viral challenge, it’s actually a reflection of the ways in which politics and culture intersect in our daily lives. By exaggerating the makeup choices of conservative women, TikTok users are able to engage with political issues in a way that’s both entertaining and insightful.
As the trend continues to evolve, it will be interesting to see how it shapes the conversation around beauty, fashion, and politics. Whether you’re a fan of the trend or not, there’s no denying that Conservative Girl Makeup has made you talk, engage or challenge with politics in some way or the other!
/shethepeople/media/agency_attachments/2024/11/11/2024-11-11t082606806z-shethepeople-black-logo-2000-x-2000-px-1.png){kind=logo}
/shethepeople/media/member_avatars/qcsEXoKGDJey8h3xLs1G.jpeg )
Follow Us/shethepeople/media/media_files/2025/02/17/iNjAI1ux7XiSX6mt9Xyx.png)