Heads Up For Tails founded by Rashi Sanon Narang has recently raised $2 Mn in a Pre-series A round from a closed group of HNI’s. With this new amount of funding, HUFT is all set to expand the brand in the country and abroad and invest in technology.

Rashi started HUFT because being a pet parent herself she was disappointed by the lack of good luxe pet products and stores in the country. And today after starting HUFT, she has accumulated the trust of over one lakh customers for the brand.

HUFT has the quirkiest product range for pets of all sizes and shapes. She was fed up of not being able to find cutesy stuff to gift her pets (two dogs) at home and this gave her the idea of start her own startup- Heads Up for Tails. Her product range includes dog beds, apparel, collars, pet grooming products etc.

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“This fresh round of funding comes as a huge milestone for the brand and we look forward to using it to further enhance the end-user experience by investing in technology,” said Rashi. “Our mission at HUFT is to be the ultimate shopping destination for pet parents in India and worldwide and offer unmatched lifestyle experience to their furry companions. Our undying commitment towards pets and constant product & service innovation will continue to be our core strength in the times to come.”

Rashi Sanon Narang is the winner of the Digital Women Awards

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