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pinkwashing

Pinkwashing.jpeg Opinion

Pinkwashing Serves Empty Gestures, What We Need Is Effective Change

Pinkwashing is when brands utilise token gestures, such as offering free coupons during International Women's Day. While these may seem like well-intentioned efforts, they often serve as superficial distractions from more pressing concerns

By Nikita Gupta
Nov 01, 2023 16:32 IST 4 Min read
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