Tista Sen was recently selected as the Indian Brand Ambassador at the Gerety Awards, which recognises global talent, mentors and allies within advertising. She says, “Through marriage and being a mother to creating iconic communication that has won awards there are many moments that tear me up. I don’t consider them milestones but just different chapters in this journey of life.”

Amused by a highly sexist matrimonial ad published in The Hindu that went viral last week, a woman responded to it. Her aim was to teach a lesson to the 37-year-old Mysore-based man, who was seeking an absolutely ‘non’feminist’, ‘less than 26 years old’ and a ‘good cook’ as his bride. But she got rape threats instead. fuckhttps://t.co/R8Otkbofra pic.twitter.com/qSX0IPQatg — […]

An e-commerce company is selling plus-size tights. But weirdly, it is promoting the products by choosing normal-size models for it. Yes, thin models are flaunting over-sized tights! They really overdid the whole concept and ruined the actual selling point. Online company Wish came out with a range of product shots for different types of plus-size tights. But instead of endorsing those with […]

The ad world is changing. While earlier scantily clad women were used in adverts to sell anything from washing powder to cars, several big brands have taken their sexist minds off such ads where women are objectified to sell their products.  Call it a big triumph of fem-vertising or win for social media (except for the fairness […]

Objectifying women in ads is not new to the world. Luring the audience to make them pause for 10 seconds just to gaze at a woman’s body parts and highly misogynistic content is old hat in advertising. While some sensible brands are making non-objectifying ads (read my sarcasm), some are breaking many sexual stereotypes — exactly opposite of what […]

Cong MP Viplove Thakur demanded a ban on Fairness Creams, saying they were misleading women consumers.

Owner of the Axe brand of deodorants, Unilever has announced last week that these female archetypes will soon disappear from the scenes.

How a young risk-taker changed her life from being employed to being employer

Are Indian ads willing to push the envelope and lead with bold ideas?

One of India’s best story-tellers is also a woman who speaks her mind with no inhibitions. Watch her on labels, life, stereotyping, more.