The ad world is changing. While earlier scantily clad women were used in adverts to sell anything from washing powder to cars, several big brands have taken their sexist minds off such ads where women are objectified to sell their products.
Call it a big triumph of fem-vertising or win for social media (except for the fairness ads!) but, there seems to be a change in the works. To show how it felt all those years, Suistudio, a clothing brand that makes suits for women took this opportunity to come up with something similarly sexist — they placed naked men where there was no need for them.
READ: Axe effect no more: Unilever drops sexist ad campaigns, will others follow suit?
The fall ad campaign for @SUISTUDIO_ – "Not Dressing Men"
You guys, pic.twitter.com/Sbofo3gpkF
— Morgan (@Morgarruya) October 11, 2017
Suistudio is campaigning #NotDressingMen and the advertisement points out exactly what is wrong in the ad world
In the ads, semi-naked men just lie around in the background, making you question their relevance in the women’s clothing ad. So there it is, bang in the face! This is exactly what women sexualised in ads have suffered all these years.
Using them defies logic. They are only there like props to increase the sale, to be used as a showpiece for viewers.
Well, clearly they're “Not Dressing Men.” – https://t.co/ZlmG1axZsx
Cool gender swap here.
— pingit aria (@pingitaria) October 8, 2017
Watch the ads here!
We absolutely cannot but love the idea of this campaign. Some brands are finally breaking the sexist attitude that has been dominating the industry for years
Suistudio Uses Naked Men in Their Fall Ads Suiting company Suistudio is going viral on Tumblr with their daring ads, designing menswear-ins…
— ⚡️CommonWhiteGirl⚡️ (@_teen_problem) September 29, 2017
Also Read:Femfresh Ad Banned For Objectifying Women
.@SUISTUDIO_ is ft fully suited women alongside naked men to reinforce they are "not dressing men." What do you think of the campaign? Empowering or perpetuating the binary? Discuss… https://t.co/20PaRi2NmR
— dapperQ (@dapperQ) October 10, 2017
Sexist? probably. But next suit I'll buy it there! Suistudio Ad Campaign Goes Viral for Featuring Naked Men as Props https://t.co/6pXV5MoHoq
— Patricia Guijarro (@AnikiShanghai) October 6, 2017
Equality means respecting both the sexes and it’s indeed a hard pill to swallow for some absurd minds, but they will get there, eventually.
Also read: Breaking away from conventions: The new wave of bold commercials
Feature Image Credit: www.slideshare.net
Also Read: ‘Da Da Ding’ and get sporty: Nike tells Indian women
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