Gifting oneself a diamond is a reminder of personal growth, a way to celebrate oneself, one’s achievements and milestones, and also to acknowledge and honour our worth and value.

Diamonds have been treasured for centuries for their exceptional beauty and durability. But like anything that reminds us of love, diamonds should be cared for and protected too.

The new-age woman doesn’t shy away from putting herself first and invests in her own desires but have you wondered what it is about a diamond that attracts many women?

The Mohey ad, is shown to ask for a daan of the groom as an addition to the Hindu wedding rituals. Parents then offer their children to each other and to the opposite family – an equal exchange takes place as a house gains a daughter, another gains a son leading to a balance in commitment in a marriage, seems to be the message.

Social media users did not take kindly to the “condescending” advice Tanishq was handing out to them before Diwali, in turn attacking the brand for taking an alleged “anti-Hindu” stance once again after October’s interfaith ad.

Have we, as a country, become a bunch of bullies that will beat down anyone or anything that doesn’t conform to a single ideology? Is the public now so impulsive as to engage in physical violence over and above reasoned arguments?

Are we today so blinkered by hyper-nationalist agendas that we have forgotten what it was to be peaceful?