The Mohey ad, is shown to ask for a daan of the groom as an addition to the Hindu wedding rituals. Parents then offer their children to each other and to the opposite family – an equal exchange takes place as a house gains a daughter, another gains a son leading to a balance in commitment in a marriage, seems to be the message.

Social media users did not take kindly to the “condescending” advice Tanishq was handing out to them before Diwali, in turn attacking the brand for taking an alleged “anti-Hindu” stance once again after October’s interfaith ad.

Have we, as a country, become a bunch of bullies that will beat down anyone or anything that doesn’t conform to a single ideology? Is the public now so impulsive as to engage in physical violence over and above reasoned arguments?

Are we today so blinkered by hyper-nationalist agendas that we have forgotten what it was to be peaceful?