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All eyes are now on Kruti Patel Goyal as she prepares to take over one of the world’s most recognised online marketplaces. Her appointment as the next CEO of Etsy marks an important moment for Indian-origin women in global leadership.
Who is Kruti Patel Goyal?
Kruti Patel Goyal is an Indian-origin business leader who has spent around fourteen years at Etsy. She begins her term as CEO on January 1, 2026. She will also join the company’s Board as part of this leadership transition.
At 49, she becomes part of a small circle of Indian-origin global tech leaders that includes Sundar Pichai and Satya Nadella.
Kruti has been serving as President and Chief Growth Officer at Etsy. She currently oversees Product, Engineering, Marketing, Member Support, Trust and Safety and Strategy and Operations.
Before her rise in the company, she began her career in mergers and acquisitions at Morgan Stanley. She also worked at General Atlantic Partners in growth equity. Her early roles helped her build a strong foundation in strategy and decision-making.
A Long Journey at Etsy
Kruti joined Etsy in 2011. She started on the seller and product teams and later became Chief Product Officer in 2019. Her leadership shaped some of Etsy’s most important product changes during those years.
In 2022, she was appointed CEO of Depop after Etsy acquired the secondhand marketplace for 1.6 billion dollars. She led Depop for nearly three years and helped strengthen its global marketplace. In April 2025, she returned to Etsy’s main business as President and Chief Growth Officer.
The company’s Board and leadership team have praised her for her steady leadership and her deep understanding of the marketplace.
A Leadership Transition at a Crucial Time
Kruti replaces Josh Silverman, who is stepping down at the end of 2025 after eight years in the role. Etsy credits Josh with strengthening the brand and expanding its international presence. He will stay on as Executive Chair through December 2026 to support the transition.
Fred Wilson, who has served as Chair of the Board since 2017, will step down from his position but continue as a Board member. The Board has said it has full confidence in Kruti’s leadership and her ability to guide Etsy into its next chapter.
A Moment of Change and Opportunity
Kruti steps in at a time when the company is facing slowing growth. Etsy reported revenue of $ 678 million in Q3 of 2025, a 2.4 per cent year-over-year increase. Gross merchandise sales were 2.72 billion dollars, a decline from the previous year but still above expectations.
Depop has remained a strong performer with a rise in active buyers and sellers and a sharp growth in gross merchandise sales.
As she prepares for her new role, Kruti has said she is honoured to lead Etsy at a moment when customer needs are changing. She believes Etsy must evolve while still staying rooted in creativity,human connection and the unique experience it offers to buyers and sellers.
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