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A new wave of creators across India is reimagining how we see fashion: not as fleeting trends, but as stories of heritage, artistry, and mindful living. They aren't looking West for approval or validation; they're showing the world the beauty, sustainability, and ingenuity of India's very own handicrafts.
These ten creators stand at the forefront of that shift. From digital artists to stylists, from saree enthusiasts to sustainability advocates, they are showing the world that handmade is not outdated, it’s the future.
1. Prachi Popat (@prachipop.studio)
Bright, playful, and deeply rooted in design thinking, artist and creator Prachi Popat transforms her Instagram feed into a living art journal. Her work blends bold colour, witty commentary, and cultural references. From Indian motifs to contemporary pop art. Calling herself the “designated art friend,” Prachi invites followers into her creative world with warmth and humour, making art feel accessible to everyone.
2. Reshma Kadvath (@reshmakadvath)
With her serene visuals and effortless grace, Reshma Kadvath has become a quiet ambassador for India’s handloom tradition. Her posts feature earthy-toned sarees, minimal styling, and the kind of understated elegance that celebrates craftsmanship over glamour. Every image feels like a love letter to the loom, soft, strong, and timeless.
3. Anju Bhatia (@anju1962)
For Anju Bhatia, handloom isn’t just fashion, it’s heritage. Her content radiates quiet sophistication, blending luxurious Indian weaves with refined styling. She curates looks that honour tradition while embracing modern aesthetics, inspiring a generation to return to quality over quantity.
4. Babita Jaishankar (@bajathenewu)
A stylist, entrepreneur, and confidence coach, Babita Jaishankar believes that true style begins with self-awareness. Through her platform BAJA – The New U, she merges fashion with personal growth, helping women redefine their identities through clothing. Her reels and tips promote mindful dressing, a balance of authenticity, comfort, and confidence.
5. Ishita Mangal (@ishtatesofindia)
Few creators blend wit and fashion as seamlessly as Ishita Mangal. A designer and storyteller, her reels are equal parts humour and insight. She takes playful jabs at industry stereotypes while showcasing her bold, experimental fashion sense. Ishita turns sustainable fashion into a conversation starter, using comedy as her medium of change.
6. Mamta Sharma Das (@thebohobaalika)
Mamta Sharma Das wears her heritage with pride and joy. Known as “The Boho Baalika,” she has built a strong community around sustainable living and handloom appreciation. Her colourful sarees, organic textures, and poetic captions celebrate the beauty of slow fashion and the artisans who make it possible.
7. Ankita K (@kitakaturi)
Modern yet grounded, Ankita K brings everyday realism to the world of sarees. Her feed is filled with wearable drapes, styling ideas, and easy silhouettes that encourage more women to embrace handloom without overthinking it. She bridges the gap between tradition and practicality, showing that the saree belongs in every woman’s wardrobe.
8. Prity Singh (@sustainablyprity)
Prity Singh creates content that feels like a deep breath, thoughtful, calm, and grounded in purpose. Through her lens, sustainability is more than a buzzword; it’s a lifestyle rooted in respect for craft and community. Her posts highlight artisans, slow fashion brands, and cultural storytelling, weaving awareness into aesthetics.
9. Ekta Rajani (@eksters)
As a stylist and long-time advocate for mindful dressing, Ekta Rajani has been shaping India’s sustainability dialogue for years. Her minimal, elegant styling celebrates texture and tone, letting the beauty of handloom fabrics speak for themselves. With her signature understated aesthetic, Ekta makes sustainable fashion aspirational, not preachy.
10. Sumitra Selvaraj (sareesandstories)
sareesandstories is a vibrant space where culture, emotion, and storytelling meet. Based in Malaysia, Sumitra Selvaraj uses the traditional Indian saree as a canvas to share personal reflections, memories, and social observations.
Each post goes beyond fashion; she writes about the stories behind her sarees, the people connected to them, and the emotions they carry. Through her thoughtful captions and elegant visuals, Sumitra celebrates identity, heritage, and womanhood, making her page a heartfelt tribute to both the art of draping and the power of storytelling.
These creators' work shows that fashion isn’t just about clothes, it’s about culture, craft, and care. By celebrating handmade traditions and mindful living, they’re showing that slow fashion isn’t old-fashioned at all, it’s the way forward.
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