Who Is Zara Rahim? The Senior Advisor Behind Zohran Mamdani's Mayoral Win

Zara Rahim has emerged as a popular name in New York’s political space after taking on the role of Senior Advisor to New York State Assembly Member Zohran Mamdani. She is known for her experience in political communications and culture shaping campaigns, Rahim is now contributing to Mamdani’s strategy, outreach, and public engagement.

Early Life and Background

Zara Rahim was raised in a Bengali immigrant household in the United States, where conversations often centered around community, identity and finding a place in a country that didn’t always make space for people like her.

These early experience made her realise how important it is for immigrants and women of colour to be heard in public life, a belief that guided her career choices early on.

Early Start in Politics

Zara found her interest in public service early in life. She studied International Studies because she knew she wanted to make an impact.

She began her career during Barack Obama’s 2012 re-election campaign, starting as an intern. Her role grew shortly, and she soon joined the President’s digital team.

This experience opened the door for her to learn how communication can bring people together and inspire change.

Spokesperson for Hillary Clinton

Rahim’s career took a major leap in 2016 when she became a spokesperson for Hillary Clinton’s presidential campaign.

She became one of the most visible South Asian Muslim women speaking in American political media. For many young women of colour, seeing her in that position was a moment of pride and representation. 

Shaping Culture Through Media and Brands

After the 2016 election, Zara decided to use her voice and skills beyond politics. She served as the Director of Communications at Vogue and later worked as a consultant with well known global brands including A24, Netflix, Mariah Carey, Nike, Uber and Glossier.

Her work helped these names build strong, relatable communication that connected with diverse and young audiences.

Returning to Politics

In 2025, Zara returned to the political space. She joined New York Assembly Member Zohran Mamdani as his Senior Advisor during his campaign for Mayor of New York City.

She played an important role in strengthening campaign strategy and bringing fresh, modern communication ideas to the team.

The moment marked a full circle journey, from a young intern knocking on doors to a strategist helping run a major city campaign.

A Voice for Representation

Throughout her career, Zara Rahim has stayed committed to one mission, making sure more voices are heard. For her, representation is not only a trend, it is a responsibility.

She continues to open doors for women of colour and people from immigrant families to step into leadership.