UP Police Launches New Telephone Line For Women's Safety

The Uttar Pradesh police launched a new digital outreach programme for women, aiming at their safety, security, and empowerment. The programme’s name is “Humari Surakhsa: Mobile Haanth Mein, 1090 Saath Mein”. It has been launched through the state’s women telephone helpline service 1090, it is also called “Women Power Line – 1090”. The programme aims to reach women digitally and create awareness among them.

Additional Director General Neera Rawat of Uttar Pradesh Police’s Women Powerline wing said, “We want to instill fear amongst offenders. But at the same time, we believe that the solution to women-related issues lies in impacting the minds and bringing a cultural change too.”

The campaign will be spread in a phased manner in order to cover all net users. It will amplify outreach among students and households, rural and urban. People will be persuaded to join hands with WPL-1090 through digital platforms and spread the word.

Rawat also explained the shortcomings of traditional modes of outreach and the positive factors of digital outreach. A digital outreach roadmap called “Digital Chakravyuh” was shared. According to Rawat, it would help create a “360-degree ecosystem for women’s safety” in Uttar Pradesh.