— Mike Pavitt (@michael_pavitt) December 13, 2016
Denmark’s Christinna Pedersen and Viktor Axelsen, and Saina, who is a member of the International Olympic Committee (IOC) Athletes’ Commission, were joined by Japan’s Olympic women’s doubles champions Misaki Matsutomo and Ayaka Takanashi, who were last night jointly named Female Player of the Year. They were presented to the media by BWF Deputy President Gustavo Salazar Delgado on the eve of the Dubai World Superseries Finals, which starts today (December 14).
“The campaign seeks to underline our commitment to clean, fair and honourable sport,” said Gustavo Delgado, BWF deputy-president, One India reported.
“In establishing this (integrity) programme, we determined that, as our players are at the centre of our sport, it would be fitting to have some of them represent the ‘i am badminton’ campaign as ambassadors,” explained Delgado.
The campaign, which was began last season, selects the ambassadors from across the sport’s international spectrum and they will represent the campaign’s values and serve as role models for the badminton world. The programme was first launched at the 2015 BWF World Junior Championships, aiming to be a therapist to various threats such as doping, match fixing, illegal betting and corruption.
Elaborating on the Integrity Ambassadors’ initiative, BWF Secretary General Thomas Lund said: “We want players to commit to upholding their integrity and thereby that of our sport. It’s an opportunity for them to let the world know what they stand for — that they are clean and honest athletes who love badminton. “These ambassadors will speak about the importance of integrity to their peers and engage in various promotional activities with the BWF.”
The competition is going to take place in Dubai for five days, and the finals scheduled to be held on Sunday (December 18).
We hope Saina returns as a winner.
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