This campaign will directly benefit the Clara Lionel Foundation, a charity founded by the singer in the year 2012. A press statement said that Savage X Fenty will donate a portion of the proceeds ( upto $ 250,000 in total) to help the organisation fund cancer research and support for black people diagnosed with this disease. 

Also Read :- Why Rihanna Apologised For Using Islamic Verses In Her Soundtrack For Her Lingerie Fashion Show

The product range caters to a variety of “nude” skin tones, and offers a wide range of sizes. Her two runway shows till date, both held at recent editions of New York Fashion Week, grabbed attention for their theatrical performances and representation of diverse body types, ethnicities and genders, in stark contrast to the kind of lingerie shows the industry is accustomed to.

Model Cayatanita Leiva appearing in the Savage X Fenty’s second runway show was diagnosed with triple-negative cancer in 2018.

Model Cayatanita Leiva
Model Cayatanita Leiva “I do not see my scars as scars”

Ericka Hart posed in a gray bralette and panty set. She was diagnosed with two types of breast cancer. Hart said, as per a CNN report, ”The Savage X Fenty campaign was affirming of my experience as not just a breast cancer survivor but all of my intersections of identity as a Black, queer, non-binary femme.”

Recently Rihanna was in the news for a controversial song as part of her Savage X Fenty fashion show. She received a backlash on social media for using the song Doom by artist Coucou Chloe, which includes a Muslim text known as a Hadith. Rihanna said the use of the song was “irresponsible” and an “honest, yet careless mistake.

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