Banner Urges Pune Women To 'Dress Modestly'; See Their Feisty Reply

An X user shared a photo of a creative 'protest' in Pune, where women hit back at a banner in public asking them to dress modestly. The post has gone viral on social media.

Tanya Savkoor
New Update
pune banner

Image: @nutshal, X (Twitter)

Moral policing in India, especially on women's fashion choices, continues to spark controversies and discussions about freedom of choice and gender equality. Recently, an X user shared a photo capturing a unique and creative response to one such instance in Pune, where women fiercely opposed a banner urging them to 'dress modestly.' The photo was shared by X user Yogesh Sadhwani. The banner read in Marathi, "Ladies, wear such clothes that no one would look at them with an evil eye. Courtesy, Mast (Marathi for cool) Group." 


Women Hit Back With Savage Response

While the poster attempted to dictate women's choices under the guise of protecting them from ill-intentioned gazes, the women of Pune did not take it lightly. They responded with a poster, pasted right below the original banner, that read, "Men, keep your mind so clean that no matter what clothes someone wears, your eyes should not fall. Courtesy, Trast (Marathi for distressed) Group."

The banner asking women to dress modestly was put up at a walking track in the Deccan area of Pune. The 'Mast Group also used a photo of Padma Shri awardee social worker Sindhutai Sapkal next to the message. It must be noted that there is no record of her saying these lines or anything that suggests the same. Netizens pointed out that her photo and name were added simply for 'weightage'.

Another photo of the same posters was shared by an X user named Sushma Date. The posts have garnered a lot of attention on social media with many lauding the women's group for their apt response. Many netizens called out the sexist intention behind the original banner and opened discussions on societal attitudes towards women's choices. Some also shared similar instances of moral policing that they have faced in India.


Here are some of the responses:


Pune moral policing in India