Priyanka Chopra Victoria's Secret Spokeswoman: Priyanka Chopra Jonas has been signed by Victoria’s Secret as part of the lingerie giant's rebranding initiative, according to reports. Jonas will also be joined by soccer player Megan Rapinoe.
According to a report by Page Six, Priyanka Chopra and Megan Rapinoe will not be modelling the brand's products, rather will be part of a podcast and other marketing initiatives of Victoria's Secret.
This development comes after Victoria's Secret reportedly decided to move away from promoting lingerie for certain body type and aimed to include "changemakers and leading icons" such as Priyanka and Megan as part of their rebranding.
Other personalities signed by the brand are freestyle skier Eileen Gu, Sudanese-Australian model Adut Akech, Paloma Elesser, transgender model Valentina Sampaio and journalist Amanda de Cadenet. Amanda will host the podcast of 10 episodes along with the women, each episode dedicated to one personality.
A source told Page Six, "It’s a group of women inspiring change and positivity. It’s another step they’re taking towards transforming the brand. The entire industry thought Victoria Secret was done."
Victoria's Secret and Controversy:
Victoria’s Secret has often courted controversy with its positioning and campaigns leaning towards body shaming. Recently reports have surfaced that the brand is letting go of people accused of problematic backgrounds. Les Wexner, chairman and chief executive, stepped back after his association with pedophile Jeffrey Epstein came to light.
Former chief marketing officer, Ed Razek also quit. He had earlier claimed that transgender and plus-size models have no place on the ramp. He called it, "the show is fantasy". On the day he quit the company, trans model Valentina Sampaio shot her first campaign with Victoria's Secret.
The Catwalk show of the brand was shortly cancelled.