Co-founded by two sisters, Shuchi Pandya and Shivani Pandya, Pipa+Bella raised one million dollars from Bangalore-based Fireside Ventures in a funding round recently. The other investors in Pipa+Bella like LionRock Capital, GSF founder Rajesh Sawhney, Beenos founder Teruhide Sato, and Roopa Nath of Mumbai Angels, who had earlier invested $650,000 in the company also participated in the round.

“Pipa+Bella is a very exciting business leveraging style, fashion and customization to build a unique jewellery brand for the millennial consumers. It’s been a pleasure working with Shuchi who brings deep knowledge of the domain and all the skills required to build a successful fast fashion, online first brand,” said the founder of Fireside Ventures Kanwaljit Singh.

Founded in 2012, Pipa + Bella currently offers custom-made and ready-made fashion jewellery to over 40,000 customers across India and aims to reach to 1.5 lakh customers in the next year.

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Talking to SheThePeople.TV about the funding, Shuchi said, “This funding re-instates my belief that the consumer brands story in India is at a turning point. Over the next few years, we will see an explosion of brands in the country, and I’m ecstatic that I found a partner in Fireside to join us through the ride”.

I believe that women entrepreneurs need to stand by each other; create self-help communities that serve as a platform for better idea exchange and to discuss issues faced in the environment, not only on the gender divide but even business challenges.

On how she plans to incorporate the funds in her business, she states that she will use it for hiring and expanding on new distribution channels.

“I believe that women entrepreneurs need to stand by each other; create self-help communities that serve as a platform for better idea exchange and to discuss issues faced in the environment, not only on the gender divide but even business challenges. I don’t believe the issue will get resolved with generic solutions such as an affirmative action of female representation on boards or top management. The issue is a lot more systemic and needs addressing at all levels of the organization starting from the bottom.

I don’t think we are doing enough of that and the focus still remains inclusiveness at the higher levels,” Shuchi added on how women entrepreneurs are arriving in the sector.

Picture credit- Mummy Daddy

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