Rapid Growth In Women Travellers From Small Cities: PayTM
The trend of women travelling solo or in groups is on the rise. A recent report by PayTM shows that a lot of women from small cities are increasingly going for trips as compared to metro cities. The report took into consideration the actual bookings on PayTM between April and September. It showed that 46 per cent of the women who travel solo or in groups are from Tier I cities. However, the growth in women travelling from Tier II and III cities is rapid at 29% and 25% respectively.
“Our latest report is a statistical evidence of increasing empowerment amongst women travellers and we believe it will encourage more and more women to venture out and quench their wanderlust”- PayTM Vice-President
“It is very encouraging to note the healthy surge in the contribution of women travellers on our platform. Our latest report is a statistical evidence of increasing empowerment amongst women travellers and we believe it will encourage more and more women to venture out and quench their wanderlust,” said PayTM Vice-President Abhishek Rajan, reports Financial Express.
The report also found that women in the 25-34 years age group travelled the most. These women contribute more than 47 per cent to the total number of women travellers in India. Apart from them, women in the 35-44 years age group contribute 23 per cent and women in 45-59 years contribute 12 per cent.
Women are mostly travelling to Delhi, putting the capital on top of the list. This is followed by Bengaluru, Mumbai, Pune and Hyderabad. This list is absolutely similar to the places men are most travelling to. When it comes to travelling abroad, women mostly booked their tickets for Dubai, Kathmandu, Singapore and Bangkok, according to the report. It mentioned that more Indian population in these places and their cosmopolitan nature could be some of the few reasons for preferring these destinations.
It said that women possibly spend around 10 per cent more on travel tickets compared to men. Women’s travel duration compared to that of men is a little longer at six days.
PayTM has sold over 10 million travel tickets in the 2017 financial year. In July 2016, the brand launched flight ticket bookings while it started railway ticket booking in October last year. PayTM’s surge in flight tickets booking has made it one of three top contenders in the business. This January, PayTM’s travel business crossed $500 million.
Picture credit- womentravellingtheworld