To promote livelihood among the women in the North-Eastern states, National Commission for Women has partnered with a community-driven hospitality company called Airbnb. Through the alliance, it will generate technology-enabled livelihood opportunities in tourism and hospitality for women micro-entrepreneurs in the North East, and help families supplement their income through home-sharing on a global platform, said an NCW press statement.
The objective is to enable financial empowerment of women and contribute to the overall development of local communities in the region. With this inclusive development, we hope to together provide women in the North Eastern States a platform to become micro- entrepreneurs.
It further added that this initiative will also promote digital inclusion and the creation of women-led tourism and hospitality enterprises, thereby paving the way for their economic and social empowerment.
Rekha Sharma, Chairperson, (I/C), National Commission for Women said, “As part of the partnership, the NCW and Airbnb will facilitate skill development of potential women hosts in the North Eastern states on global hospitality standards and support them in setting up homestays. The objective is to enable financial empowerment of women and contribute to the overall development of local communities in the region. With this inclusive development, we hope to together provide women in the North Eastern States a platform to become micro- entrepreneurs.”
The initiative essentially focuses on Expansion of homestay tourism facility in rural homes in the North Eastern states through Women Commissions/State Governments. They will also train potential women micro-entrepreneurs on hosting standards.
“India’s North-East, with its immense tourism potential, is a priority market for Airbnb and we are very excited about the partnership with the National Commission for Women. Last year, Airbnb’s CEO and Co-Founder, Brian Chesky had met the Honourable Prime Minister and committed to create 50,000 skilled tourism micro- entrepreneurs in India, at least 15,000 of them women. Globally, a majority of Airbnb hosts are women, and we aim to achieve that equilibrium in India as well. In our experience, community-centred tourism can enable development and inclusive growth of local communities, especially women, and in turn, empowered communities contribute to sustainable growth of tourism,” said Chris Lehane, Global Head of Policy, Airbnb.
Picture credit- The Mileage