Netizens Prompt Scotch-Brite To Rethink Its Bindi Wearing Woman Logo
Scrubbing and cleaning essentials are a necessity for every household, we all buy it every month but none of us ever stop to notice how deeply gender marked these products can be. Recently, netizens called out Scotch-Brite’s bindi wearing woman logo. Karthik Srinivasan, a communications strategy consultant, initially pointed it out on LinkedIn. Now the parent company of Scotch Brite has indicated that they will possibly look into changing the logo, a report by Money Control said.
Describing that the products promote sexism, Karthik called out the company on July 15 and wrote: “Pushpanjali Banerji recently shared with me a photo of a pack of Scotch-Brite and after I noticed what she pointed to, I couldn’t unsee it!”
As per a Hindustan Times report, Atul Mathur, Head of Marketing – Consumer Business at 3M India, soon replied and thanked him for his “insightful comment.” The post garnered more than 1k likes within a day.
What You Should Know
- A man recently called out Scotch-Brite’s use of a bindi wearing woman on their logo.
- “The logo has the vector image of a woman with a bindi!” wrote a LinkedIn user.
- Scotch-Brite, however, thanked him for pointing it out and promised to look into a possible change.
Karthik further wrote “The logo has the vector image of a woman (with a bindi, to differentiate this from their earlier, other country logos that also had a woman’s face)! He also wondered if this logo is visible on all of their products. “While a lint roller does not carry this, other products like scrub pad/sponge, sink brush, broom, bathroom wipe, stainless steel scrub, toilet brush do carry it,” he noted.
Quickly replying to him, Mathur further wrote that “you have correctly surmised that this is a legacy vector and that it is undoubtedly time to move on from regressive beliefs“.
According to Karthik, “such gender markers seem awkward and out of place” in the year 2020. “The gender marker is clear when you see that the lint roller, which has a man’s coat in the product pack, doesn’t have it!” he compared.
Assuring fast progress on the logo change, Mathur concluded his post by writing, “I am pleased to inform you that you will see the logo change a few months down the line.”
Feature Image Credit: LinkedIn/Karthik Srinivasan
Feature Image Credit: PTI