Another outrageous ad sparks controversy! A video by a Kazakhstan travel company features nude ‘air stewardesses’ and has sparked a massive outrage on the Internet.

The ad was a promotional video for Kazakhstan’s Chocotravel site. The highly misogynistic content features seven models posing as flight attendants and donning just a hat & scarf, nothing else.

The 31-second video clip supposedly aims to promote flights on a travel website. Many netizens have found the content “tasteless” and “unpleasant”.

READ: Femfresh Ad Banned For Objectifying Women

Chocotravel director Nikolay Mazentsev later clarified on Facebook that the video was not intended to offend anyone, RT reported.

“The video is bold and shocking, but we did not want to hurt anyone’s feelings, and regret it if it happened,” he wrote. “The advertisement shows exactly as much as you can see on any beach or in the pool. You do not attack girls in short skirts and people in swimsuits?”

Even Nurken Rzaliyev, who works at the umbrella organisation Chocofamily, shared both videos on Facebook, and denied the fact that people were calling the ad sexist.

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He said, “There’s definitely no sexism. Opinions were divided, but attention was made to the problem of high ticket prices.”

Meanwhile, one commenter wrote on Facebook, “I’m sick of this sh*t”. She strongly expressed that women are not any showpiece who could selling their bodies in advertising. She termed the ad as “Disgusting” and “cheap” .

Another user claimed that the ad was “too much?”

Also read: Breaking away from conventions: The new wave of bold commercials

Later, Mazentsev pointed out that men too were featured in the same manner in a similar ad.

Well, Mr Mazentsev, you missed the point. The idea is have sensible brands, not objectify anyone in ads, be it men or women.

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READ: This Online Fashion Store’s “No Retouching Policy” is a Major Step for Body-Positive Image

Feature Image Credit: Yahoo Style UK

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