Vogue India recently released its March edition with Kim Kardashian on its cover. The move appears to have backfired as social media is abuzz with people rejecting Vogue’s idea of having the American celebrity on the Indian cover. According to them, several Bollywood actresses would have better fitted the bill.
— Kim Kardashian West (@KimKardashian) February 27, 2018
The 37-year-old celebrity and mother of three revealed one of two covers she shot for the March issue of Vogue India on Monday (Feb 26). And as everything that Kim does becomes news, this too grabbed headlines, but for all the wrong reasons. People are calling Vogue out for choosing an Armenian face over a South Asian face for its cover.
I have nothing against Kim Kardashian but @VOGUEIndia is really doing itself a disservice by continually neglecting to portrait brown women in their “magazine”— you’re perpetuating a detrimental cycle of underrepresentation. Stop white washing your own damn culture.
— Aditi Prasad (@p_diti) February 27, 2018
We have so many GORGEOUS Indian women who could be on the cover of @VOGUEIndia but you put Kim Kardashian on there. In 2018. Newp
— Sowmya Krishnamurthy (@SowmyaK) February 27, 2018
This is Kim’s seventh Vogue cover. People are also criticising the fact that none of what she is showcasing on the cover is India. Her hair, makeup, dress and everything is very much westernized.
“I can’t believe @VOGUEIndia featured Kim Kardashian on their cover as if we don’t see her featured on a different magazine every day. India’s vogue should embrace and feature their own south Asian women instead of choosing someone from pop culture,” one Twitter-user tweeted.
Vogue mentions everywhere it has posted the pictures that its director, Anaita Shroff Adajania, has styled Kim for the cover. Many Indian designers have designed her outfits like Falguni and Shane Peacock and Anita Dongre
However, The Quint reported how Vogue India has actually not played on latching over foreign celebrities so much. They said that in the 123 issues that came out in the last decade, Vogue India has only featured 13 international celebrities on its covers.
They also noted that the cast and crew on the Kim K cover is actually very much India. Vogue mentions everywhere it has posted the pictures that its director, Anaita Shroff Adajania, has styled Kim for the cover. Many Indian designers have designed her outfits like Falguni and Shane Peacock and Anita Dongre.
While Kim has posted two of her looks from the Vogue photoshoot, the magazine has posted four pictures out of which one shows Kim wearing an Indian lehenga.
people who are hating on @VOGUEIndia for their select international cover stars every once in a while really don’t understand how magazines work
— Yusra Siddiqui (@thatgirlyusra) February 27, 2018
In the age of social media, outraging over issues of zero importance is very easy for netizens. There are far more crucial matters that require outrage but the Twitterati are busy with the Kim K Vogue cover.