Fem Ad: Narottam Mishra, the Home Minister of Madhya Pradesh directed the state police chief to ask Dabur India to take down the advertisement featuring a same-sex couple observing Karwa Chauth. He said that if the company does not withdraw the ad, the police are directed to take legal action against the brand.
The said advertisement has been making noise from all fronts on social media showed two women performing the rituals of Karwa Chauth, a festival celebrated by married couples. While speaking to the reporters, the minister said, “I consider this a serious matter, more so, because such advertisements and clippings are made on the rituals of Hindu festivals only. They (the advertisement) showed lesbians celebrating Karva Chauth and seeing each other through a sieve. In future, they will show two men taking “feras” (marrying each other according to Hindu rituals). This is objectionable.”
Dabur India issued an apology on Monday regarding its bleach ad and wrote, “Our intention is not to offend any beliefs, customs and traditions, religious or otherwise. If we have hurt the sentiments of any individual or group, it was unintentional, and we apologise.” As per reports, the advertisement is no longer running as it was solely for Karwa Chauth.
He said that he had directed the Director-General of Police (DGP) to ask Dabur India to withdraw the ad. He added, “And if it fails to do so, take legal steps after examining the advertisement.” The minister had earlier given his statement condemning a Prakash Jha-directed web series. He gave no comments on the subject of Bajrang Dal workers getting violent on the web series’ set. The minister in a tweet said that such television content is an “attempt to deliberately target Hinduism”.