The Delhi Commission for Women has directed a lingerie company to remove a model’s pictures it had been using even after the contract expired.

The model had complained to DCW that the lingerie company had been using her pictures on their website. The model had done a photoshoot with the website to be used for a year, but the company had been using the pictures to sell its products for more than two years now.

“She said she comes from a very poor family and had agreed to the photoshoot to support her family and was promised that the photos would be used only for a year,” a DCW official said.

The model mentioned in her complaint that despite passage of one year, the photos continued to be used on famous e-commerce portals and she had started getting harassing phone calls due to the same.

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“She said that due to prolonged unauthorised use of her photos, she was facing problems in getting married. She also said that despite several requests to the company, which had done the photoshoot, her photos were not removed. Finally, she decided to approach DCW,” the official said.

DCW member Dr Fraheen Malick registered a case on the model’s complaint and sent a notice to the companies displaying the model’s photos.

The e-commerce website has now informed the commission that it has removed the pictures of the model. DCW has now forwarded the case to the Delhi Police.

Picture credit- Hindustan Times

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