Mr Mahindra has invested in his private capacity in the video platform, which is building a much-needed digital media space and ecosystem for women achievers and is dedicated to championing and promoting their success stories.
Anand Mahindra Invests in SheThePeople.TV, India’s largest digital video platform on women achievers
Since its inception, SheThePeople.TV has profiled stories of nearly 10,000 inspiring women, who are entrepreneurs, authors, game-changers, sportswomen, corporate executives and more. It has been able to offer networking opportunities to over 100,000 women via conferences, meets and other events. It was an official partner for the government’s prime program for entrepreneurs Start-Up India and for the startup initiative at Make In India week in Mumbai.
Regarding his decision to support the platform, Mr Mahindra said ‘Women need a space that quenches their intellectual hunger, engages, and empowers them with relatable content. With Shaili as founder possessing a solid understanding of both conventional and digital media over 15 years, I have great confidence that SheThePeople.TV will become a focal point of inspiration for tomorrow’s women leaders.’
The stories are currently offered in English and Hindi versions and driven primarily by video content.
SheThePeople.TV is the go-to platform for women in India for inspiration, engagement, and is documenting the changing discourse on women in the country. The stories are currently offered in English and Hindi versions and driven primarily by video content. Shaili Chopra’s fifteen years of experience in television and her discerning understanding of the digital media business have together helped her build this to a critical mass within one year of its inception.
The funds will help SheThePeople with its future expansion plans as it launches new initiatives including forums, events and regional languages.
Commenting on the investment by Mr Mahindra, Shaili Chopra said ‘We are thrilled to see Anand’s belief in our vision and the platform. He is not only a corporate leader with an evolved intellect but also a great supporter of women leadership in various fields. We are happy to have his support, which indicates his desire to back new and progressive ideas as well as new technologies, which extend beyond the traditional formats. Our passion is to identify new and young women leaders as India witnesses millions of women join the work force and share their stories.’
SheThePeople.TV pioneered the Digital Women Awards with Axis Bank, an effort to recognize and reward women building digital businesses. Some of their other established events include Boost Your Business in partnership with Facebook, which is a ten-city tour across Tier II India to help women leverage social media. Among the others, there is Bombaywaali – Celebrating women of Mumbai and Power Breakfast with Citibank – Interactions with women in the workforce in corporate India. The platform has many new campaigns and events lined up in 2016.
We are thrilled to see Anand’s belief in our vision and the platform. He is not only a corporate leader with an evolved intellect but also a great supporter of women leadership in various fields.
Shaili Chopra is an accomplished journalist with over 15 years of experience in television presenting and reporting. She started out her career with CNBC, was the prime time face of NDTV Profit and later ETNOW before taking the digital leap. She launched SheThePeople.TV just over a year ago with an aim to build India’s biggest digital media platform for women. Her resolve is to contribute a platform to women in India who enrich our lives, inspire, achieve and shatter glass ceilings in every sector. In March this year she was named one of the top 50 most influential women in media, marketing and advertising in India.
Women across the world are actively joining the workforce asserting themselves on issues, networking to become a strong energy and having an impact. “In India, millions of women are getting online with every passing year. They need a platform that relates to them. From leaders, game changers, board members, executives and entrepreneurs, sportswomen and politicians and every woman engaging in her goals, SheThePeople.TV is changing the conversation about them. This is a video story telling space that inspires women, strengthens their efforts, exchanges leadership ideas, fosters networking and reinforces their ability to contribute to growth,” Shaili Chopra added.
The SheThePeople community of women are driven, diverse and engaging. Through special videos on the platform, we are presenting the modern Indian woman a platform to discuss, inspire, and share stories of this un-tapped leadership community. We are investing in women and they are investing in us.
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