OTV News, a private news channel in Odisha, has launched its first-ever AI-generated news anchor, Lisa, who will present news in English and Odia on OTV Network's platform.
Artificial Intelligence has touched new heights, stunning humans all around the globe, and India is nowhere lagging. To keep up with the ever-evolving trends of technology, the Odisha-based channel has made all efforts in creating Lisa.
Odisha's First AI Generated News Anchor, Lisa
Lisa has been programmed to deliver news in both Odia and English to present news but is skilled in speaking in multiple languages. While the company says, the process to make the local language Odia in Lisa more proficient is underway.
Lisa is seen in Odisha's local handloom saree, looking ageless and flawless, and is expected to provide news 24*7 tirelessly with high accuracy and more efficiency. The company also informed that one can follow Lisa on all the major social media platforms.
Lisa has brought a big revolutionizing change in Odisha's journalism. Some AI-generated news anchors can also provide some real-time answers to the question of viewers in the live broadcast while they can also personalize the news as per the requirements of individual viewers.
While some are concerned that AI anchors could be spreading misinformation, others say it is a menace to journalism.
Meet Lisa, OTV and Odisha's first AI news anchor set to revolutionize TV Broadcasting & Journalism#AIAnchorLisa #Lisa #Odisha #OTVNews #OTVAnchorLisa pic.twitter.com/NDm9ZAz8YW
— OTV (@otvnews) July 9, 2023
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Earlier, the national news broadcasting channel Aaj Tak unveiled the nation's first AI-generated News Anchor, Sana, which was inaugurated by Prime Minister Narendra Modi. Sana has a human surrogate editor and a team of human mentors to make her work more efficient. While some marked it as a milestone in journalism, others feared it to be a bane.
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