How Gytree Is Shaping the Menopause & Midlife Narrative In India

For decades, women in India have had limited conversations about midlife health and menopause. While maternal care and reproductive health have dominated the discourse, the transition into perimenopause and menopause has remained an under-addressed, often stigmatised subject. Gytree is changing that by creating products and programs tailored for women over 40 and by reframing the way India thinks about this stage of life.

Here are ten reasons why Gytree’s approach is shaping the menopause and midlife narrative in India.

Gytree's midlife revolution

1. India’s First Menopause-Specific Protein

Gytree has pioneered India’s first protein blend designed specifically for women over 40, making nutrition central to how women navigate hormonal shifts and changing metabolism. This is especially evaluated in women's health and hormones.

2. Clean and Gentle Formulations

Unlike many conventional supplements, Gytree products are plant-based, lactose-free, and gut-friendly, removing common barriers like bloating and indigestion that discourage women from long-term usage. More than 60,000 women trust Gytree.

3. Thoughtful, Science-Backed Ingredients

The blends go beyond basic protein, incorporating adaptogens and botanicals like ashwagandha, shatavari, chasteberry, curcumin, and hibiscus, and all chosen for their ability to support mood, immunity, hormonal balance, and energy. Read how hibiscus helps cool off hot flashes and other symptoms

4. Addressing Holistic Needs

Women don’t just need one solution. They need an integrated approach. Gytree’s formulations support energy, mood, skin, hair, immunity, and metabolic health, helping women feel whole rather than fragmented.

5. Personal Coaching and Guidance

Through Meno Coaches, helplines, and quizzes, Gytree creates a guided experience that helps women choose the right products while also offering emotional and lifestyle support. Take the quiz here.

6. Community as Medicine

The Menopause Club title Fabulous Over Forty is more than a product extension; it’s a safe, supportive space for women to share experiences, get expert advice, and normalise conversations that were previously taboo.

7. Preventive Health First

Gytree emphasises preventive and proactive care. Rather than waiting for chronic conditions to arise, women are encouraged to build resilience and balance through nutrition and supplementation in midlife.

8. Breaking Silence in Media and Culture

With roots in SheThePeople, Gytree is driving storytelling around midlife and menopause, breaking stereotypes and giving Indian women language and visibility for an often invisible transition.

9. Built With Expertise and Trust

Every product is created with input from doctors and nutrition experts, and manufactured in US FDA-compliant facilities, ensuring high quality and credibility for women who are often sceptical of supplements.

10. Empowering Women Through Representation

Finally, Gytree makes women in midlife seen and heard. By building products “by women, for women,” the brand is leading a cultural shift where menopause is not hidden but embraced as a powerful, transformative life stage.

Disclaimer: Gytree and SheThePeople have common owners