BTS Butter: The biggest k-pop groups have given their fandom many reasons to celebrate this week.
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While the BTS Army was still playing Butter on loop, the new track went on to break records. The biggest boy group was joined by the equally renowned girl groups— Blackpink and Twice.
On the other hand, the Chinese social media site, Weibo, which aims to build a non-toxic fan culture suspended large fan accounts of BTS and EXO over “malicious marketing”.
Here’s a weekly wrap up of the k-pop world:
BTS breaks record with Butter
The k-pop band BTS, known for setting and breaking records, has done it again. The newly released English song Butter has emerged as 'Biggest MV Premiere’ as well as hit 120 million views in the record time of 25 hours and 41 minutes.
On May 21, the YouTube Music Team made the announcement on the official YouTube blog, "BTS breaks their own record for the biggest music video Premiere on YouTube."
The latest music video has set the new all-time record with over 3.9 million peak concurrent viewers. Earlier, the record was held by BTS itself for Dynamite MV, which had over 3 million peak concurrent viewers.
.@BTS_twt 'Butter' MV has surpassed 130M views on YouTube again!
— BTS⁷ YouTube 🧈 ᴮᵁᵀᵀᴱᴿ out now (@btsyoutubedata) May 22, 2021
Blackpink sets new record
Another lionised k-pop group Blackpink has also made a new record on the same day as BTS. The all-girl group surpassed 1.3 billion views on YouTube with their 2019 release Kill This Love. The track has become the fastest K-pop group music video ever to reach the milestone. Previously, the record was set by Blackpink’s DDU-DU DDU-DU.
TWICE makes history
This week seems to be all about K-pop superstars breaking records. K-pop’s beloved group Twice made history on YouTube with their Japanese track Breakthrough. The track surpassed 100 million views on YouTube becoming the 17th music video to reach the milestone.
The South Korean group, which is gearing for a comeback next month, has officially set a new world record with their recent achievement.
TWICE's "Breakthrough" has now surpassed 100 million views on YouTube (@JYPETWICE).
A new addition to the K-pop bands is expected. As per reports, YG Entertainment will be launching their youngest girl group yet. The upcoming girl group, which could debut in the second half of the year, will consist of main members in their mid-teens.
Also, the girl group would be the first to debut in five years under the YG banner after Blackpink.
GFriend disbanded
The girl group GFriend has terminated their contract with Source Music due to disagreement on renewals. Although the agency’s official statement on Weverse, a Korean mobile application, didn’t specify any details, it is now final that the group will be disbanding on May 22.
GFriend members thanked their fans in the handwritten letters penned by each member. The girl group debuted in 2015 and became Korea’s top girl groups as well as gained fans worldwide.
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