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Keerthy Suresh
Kerala- born Keerthy Suresh never fails to impress with her traditional styling. Every Pongal, she dons a classic Kasavu saree. Typically made from pure cotton, the saree features an off-white body with a golden zari border, known as kasavu.
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Rekha
Tamil Nadu-born Rekha is undoubtedly the most iconic ambassador of the traditional Kanjeevaram silk saree. It hails from the town of Kanchipuram and is known for its vibrant colours and intricate zari work on the hem and pallu, crafted with silver threads dipped in gold.
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Kangana Ranaut
Kangana Ranaut, born in a small town in Himachal Pradesh, recently donned the Goncha, a traditional Ladakhi attire. Commonly referred to as ‘Kos’ in Ladakh, the Goncha is a heavy, coat-like robe. The women's version, called Sulma, is tailored to resemble a ball gown and can be paired with blouses made of cotton, nylon, or silk. This outfit features poofy sleeves and a loose fit, adding to its distinctive charm.
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Aimee Baruah
Assamese actor Aimee Baruah wore Muga saree at the Cannes 2024 red carpet. Muga silk sarees, with their golden-yellow hue, symbolise Assamese pride and are also used in traditional attire like the mekhela chador for cultural and religious ceremonies.
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Sushmita Sen
Every year, Sushmita Sen adorns the traditional Bengali saree known as the "Laal Paar," characterized by its white or off-white base with a distinctive red border. This combination is considered highly auspicious and is often worn by married women during religious festivals and ceremonies, such as Durga Puja.
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Shraddha Kapoor
Shraddha Kapoor's admiration for the Maharashtrian Paithani saree is well-recognised. She frequently wears it at family functions, movie promotions, and even on international red carpets. Notably, she often experiments with the Paithani, presenting it in various contemporary forms. The Paithani saree, originating from the town of Paithan in Maharashtra, India, holds a revered place in the state's cultural heritage.