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REPRESENTATIVE IMAGE | Credit: IndiaPix/IndiaPicture, Getty Images
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REPRESENTATIVE IMAGE | Credit: IndiaPix/IndiaPicture, Getty Images
Bridal jewellery in India has always been a symbol of tradition, culture, and family legacy. For generations, brides wore elaborate, often heavy sets that were meant for their wedding day alone, rarely taken out of the locker again. But today’s bride thinks differently. She doesn’t want to wear something once and lock it away. She wants jewellery that feels personal, looks modern, and most importantly, can be worn again.
Over the past few years, I’ve seen a clear shift: brides are moving away from conventional, bulky sets and opting for lighter, versatile pieces that can be restyled for other occasions. It’s not about breaking tradition—it’s about updating it to suit their lifestyle. Today’s brides are often working professionals, frequent travellers, and fashion-forward individuals. They want jewellery that keeps up with them.
One of the biggest changes I’ve noticed is the importance of functionality. Brides now look for pieces that can be dressed up or down. They’re asking for detachable elements, convertible necklaces, and layered designs that offer styling flexibility.
Another key trend is personalisation. Brides want jewelry that tells their story—whether it’s through a custom motif, a meaningful stone, or a design that blends cultural symbolism with a modern twist. They want their bridal jewelry to be an heirloom, but also something that reflects their individual identity.
Budget is also a consideration. Today’s brides are smart about their purchases. They would rather invest in a few timeless, versatile pieces that they can reuse than spend on a single oversized set that doesn’t suit their everyday aesthetic. They’re looking for value, not just in terms of money, but in how often and meaningfully they can wear something.
In short, bridal jewellery is no longer just about one day. It’s about memories, versatility, and personal expression. And that’s a change worth celebrating.
Authored by Neeti Patwa, Founder & Creative Director of Oropel. Views expressed by the author are their own.