This year Josh has launched its Surakshabandhan campaign which is a joint celebration of Raksha Bandhan and Independence Day. It aims to make people aware of the social injustices and encourages them to pledge solidarity and protect each other with the Raksha Bandhan sutra.
Josh is a platform to share short-length videos and people share videos on several themes here. People relate to the content posted here and share it further with their friends and family. It makes Josh a platform to reach a lot of people to share a message to improve society.
Josh Surakshabandhan Campaign
The Surakshabandhan campaign is expected to make a positive impact on the people who engage with it. For the campaign, Josh has come up with an interactive challenge for its users. They have created a number of filters with positive messages written on them. Using the filters the users and the content creators can share a message of unity and solidarity among the people of the country to encourage them to protect each other from social evils and this Independence Day, pledge to make the country free from social evils like crime against women and corruption.
It is not just that but whoever participates in the campaign automatically becomes a part of a contest. The winners of this contest will get a chance to attend the Independence Day parade at the Wagah Border and tie rakhi to the brave soldiers who protect our country throughout the year. It is a great honour to be part of such an iconic event and to pay respect to the guardians of the country.
The Head of Creator and Content Ecosystem, Sunder Venketraman said, "At Josh, we've always worked towards engaging our user base to elevate socially relevant conversations. #SurakshaBandhan is doubly special for us as we commemorate two significant celebrations in the country - Raksha Bandhan and Independence Day. Through this campaign, we aim to create a dialogue on fighting social injustices and encourage users to pledge their allegiance to the cause."
SheThePeople is a proud freedom partner for this campaign by Josh. Deepshikha Chakravarti, Executive Editor at SheThePeople said, “At SheThePeople it is our constant endeavour to route for social change and call out social evils. We believe festivals are a great time to come together and make new beginnings. Thus, Josh's effort to talk about social injustices via Josh Surakshabandhan Campaign for Rakhi and Independence day is a great idea. We are proud to partner with this campaign.”
Click here to participate in the campaign.
This article is published in collaboration with Josh.
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