Aswathy, a resident of Palakkad in Kerala, always wanted to be financially independent and make her own choices in life. She kept looking for opportunities which would help her run her own business and also let her explore her creativity.
After introspecting for a long time, Aswathy realised that she loved dressing up and had her finger on the pulse regarding the latest fashion trends. Therefore, she decided to explore the garment industry. She plunged into entrepreneurship and started her business ‘Achu’s collection’, which dealt with women’s and kid’s garments.
She launched her online store to take the business ahead, creating the visibility and the boost in sales she was looking for. She received a lot of love from her customers, the women in the community and included two new categories – traditional wear garments and German Silver products. She made a steady profit which boosted her confidence. “I could earn my own pocket money without depending on someone else”, she said proudly.
While looking out for newer skills, she came across the WomenWill program offered by Google. She learnt from the entrepreneurship training that the course provided through short, simple and vernacular videos. Specifically, she learnt how to promote her products better online, reach out to new customers, get more sales and leverage social media for business promotion.
These new tricks enabled her to polish her business skills and she was able to generate leads and develop contacts for her business. “I can now create and edit product catalogue videos more efficiently than before. I am very happy”, Aswathy says.
Her income, as well as her confidence, has grown manifold. She now aims to sell her products to customers all over the country.
With thanks to Google for permission to publish this series of stories about women entrepreneurs who have benefited from the WomenWill platform