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COVID-19 and Women Entrepreneurs: Are Women More Likely To Bridge The Startup Gap?

Being a woman entrepreneur and working behind a channel is not a thing which we should abide by in this 21st century. For making an impact and polishing your business morals in front of great investors, face-value plays a significant role.

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Chahat Aggarwal
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encouraging women entrepreneurs, COVID-19 and Women Entrepreneurs, underemployment
COVID-19 and Women Entrepreneurs: A country that has the third-largest start up ecosystem globally, has been facing unprecedented changes in the start up world in the past year.
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India was one of the few countries to enforce early lockdowns in the cities and shift offices on work from home structure. We are all acquainted with the year 2020 for being plagued by the deadly coronavirus pandemic leaving an everlasting impact on the world, resulting in the lack of overall development in ways more than one. While the whole business industry was facing the repercussions of the fatal virus in managing their resources, we saw a large number of start-ups fight for survival, crumble and shut down. With that said, several start-ups came in strong with innovative solutions to tackle the “new norms” as well. The make of break factors start from the business perspective, execution, operations and maintenance.

In this era, women have versatile outlooks and time has again proven that their expertise does not only lie in the household but in every domain they wish to take a step into.  This is a great success for the community and a huge matter of pride for all. Their proactive attitude leads to outstanding results in the business industry, transforming them into assets for contributing to growth in any business they associate with.

While there were great losses for both big companies and startups alike, some also experienced exponential wins. We saw women making incredible strides in the field of entrepreneurship. With the rise in more women-owned businesses in the market, more female investors, and an important growth among the brands that are supporting their women leaders. This is adding an unconventional and impactful narrative to the business world. We all know that in a country like India where female entrepreneurs have to prove their brilliance at every given point, they are consistently raising the throughput and making huge transformations in the industry. It is quite obvious that we have an increased percentage of male counterparts in the world of business but women are looking forward to creating ripples.

Holistic growth and Expansion

For years women have struggled to represent themselves in the world and have made them even stronger and given a concrete vision to work towards. This pandemic has given us ample amount of time to introspect. Women have the innate qualities to task multiple things at once, by giving them opportunities and unlocking their true potential one can expect an end to all the barriers in the workplace.

With supportive, heightened understanding and intuitive qualities, women are likely to soon secure top positions in management. By changing the narrative of various strategies by conducting proper research and development one can easily expand their business in the global market. For this, female entrepreneurs and leaders are best to provide rational thinking and creative solutions for promising results.

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Dynamic Approach

In the business world, adopting and channeling the dynamic approach plays a very crucial role and women entrepreneurs are best at it.

Their contribution to the economy is indisputable, as a dynamic approach leads to the internal growth of a business. It ensured flexibility and an adaptable attitude towards the company and the employees’ interest supporting in configuring, reconfiguring, developing, and adapting to external changes in the business environment. At any given point it is crucial to be able to brainstorm and have a resilient strategy to bounce back.

With an innate ability to challenge this situation and dwelling deep into the basics, women can find more solutions to a particular problem. When it comes to the workplace, they make sure to go beyond and make the most out of it.

Heightened sense of empathy

One of the necessary qualities of a good leader is empathy. Women are known to have natural maternal instincts which help them understand and deal with every circumstance with utmost patience and composure, making them great leaders. Wide research suggests that companies with women in the C-suite and senior management prosper by developing healthy relations with the clients or stakeholders.

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 Face value

Being a woman entrepreneur and working behind a channel is not a thing which we should abide by in this 21st century. For making an impact and polishing your business morals in front of great investors, face-value plays a significant role. By creating a strong personal brand, you are able to gain the trust of your customers and desired target audience. For all the businesses its always recommended to have the face value of the person who is serves the milestone for the organization or the brand.

Chahat Aggarwal, the Founder and CEO of a Management Consultancy named Impact Study Biz. The views expressed are the author's own.

Chahat Aggarwal
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