Indian advertisements are a mixed bag of drama, emotions, unrealistic expectations, miracles and social messages.  It, is an amalgamation of features of all medium. One thing that imprints advertisements in our mind is it’s short and influencing character. Since advertisements are fillers, they target the audience with one aspect of the product and hook them […]

The question of whether living in this era is fortunate or not is always contested. While we have gruesome atrocities on women, we do have women marching streets showcasing women power. For me, the quest to find the answer is nothing less than a battleground. While advertisements are mostly stereotypical in nature, we do have […]

A study by IAA-Hansa proves better portrayal of women in advertisements in recent times.