Who is Arundhati Kumar?

I put my savings and all I had to start a small studio in Mumbai in January 2020. It was born out of my single belief that style and sustainability can and must co-exist.I wanted to make sustainability a mainstream fashion choice. Most of the materials I used were plant-based leather alternatives sourced from various parts of the globe. Currently we are working with Cork, Pinatex made from pineapple leaves, and Desserto which is a leather alternative made from cactus pulp and sourced from Mexico. We chose our materials for their low environmental impact and well as their versatility to be designed into gorgeous accessories.

My father has one of the oldest leather export houses in India and wanted me to come join him, but that’s not something I wanted. For the past few years I had been making small shifts towards a sustainable lifestyle, like looking for ways to save water, moving away from plastic etc. and somehow leather didn’t fit into my changing belief system. So I started researching sustainable alternatives to leather and that really was the genesis of Beej. When I shared it with my father, he understandably wasn’t very thrilled with the idea, his was a business established over 45 years and he wasn’t looking to change, so I decided to start my own. Put In My All I put my savings and all I had to start a small studio in Mumbai in January 2020. It was born out of my single belief that style and sustainability can and must co-exist.I wanted to make sustainability a mainstream fashion choice. Most of the materials I used were plant-based leather alternatives sourced from various parts of the globe. Currently we are working with Cork, Pinatex made from pineapple leaves, and Desserto which is a leather alternative made from cactus pulp and sourced from Mexico. We chose our materials for their low environmental impact and well as their versatility to be designed into gorgeous accessories.

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Studio Beej

Foolishly Brave, That’s How I Like To Refer To Myself, And This Is My Story

Sometimes we use materials made from pineapple, cactus and more to experiment how we can create fashion out of sustainable things. Wasn’t easy to first create a business, then live with motherhood guilt and go against the grain of your parents. Here’s my story.