Why Women Driving Is Still A Rare Sight In Indian Advertisements
Not enough advertisements show women driving, be it cars or bikes. Are women not seen as potential buyers, or is it plain sexism?
Not enough advertisements show women driving, be it cars or bikes. Are women not seen as potential buyers, or is it plain sexism?
Imagine a day in the life of a married urban Indian woman. As a homemaker, she runs a house in the capacity of an entrepreneur, sometimes with multiple employees; maintains balance sheets and makes budget allocations; functions as a family nutritionist; and acts as universal caretaker/nurse; all unpaid and sometimes thankless jobs. On the other […]
