Can Ads Stop Telling Women That To Succeed In Life They Must Look A Certain Way?

Why does everything in a woman’s life come down to her sexuality and looks? What about her talent, hard work and courage?
Why does everything in a woman’s life come down to her sexuality and looks? What about her talent, hard work and courage?
This lust for fairness has created a vast market for products which sell dreams of a better future to millions of women, who have to endure social shaming due to their skin tone.
American retailer CVS has said it will not promote heavily retouched makeup ads. “We will not digitally alter or change a person’s shape, size, proportion, skin or eye colour or enhance or alter lines, wrinkles or other individual characteristics,” CVS announced. It will start putting a CVS Beauty Mark on images that have not been materially […]