Every girl’s first best friend, the Barbie is now breaking stereotypes and honouring women through their personalised Barbies. Check out the latest Barbie here-

On having a doll modelled after her, Manasi Joshi feels that this kind of representation can have a positive impact on young children, especially young girls.

Mattel, the parent company of Barbies has introduced a new line of the much-loved dolls, based on the theme of self-care.

One of our favourite childhood toys is redecorated and how! On the 60th anniversary of Barbie, the makers released a new line of dolls to honour female role models globally, and Dipa Karmakar is on that list too! Barbie has always shown girls that they can be anything!! On the occasion of her 60th anniversary, I […]

The most loved and popular doll of our times, Barbie, turns sixty this year and is showing no signs of retiring or slowing down. While many of us may disapprove of how Barbie has always represented plastic perfect beauty, there is no denying that most girls of a certain age group would choose to own […]

Sangeeta Talwar had been toying with the idea of a book until June 2015. Amidst the rumble of the media surrounding Maggi, when Nestlé endured a terrible debacle in 48 hours through negative advocacy, she saw a brand which had survived 30 years of consumer love and franchise suddenly go down the tubes. “It suddenly […]

The new Barbie on the block is a lab-coat-and-glasses-wearing robotics engineer. This Mattel Inc. initiative comes with a humanoid robot and a laptop. As per a Bloomberg report, Mattel’s Senior Vice President, Lisa McKnight joined 40 executives onstage at the Makers women’s diversity conference in February this year, to make a range of commitments toward improving women’s […]

Barbie is going through a complete image overhaul. Ahead of Women’s Day, it has launched a new batch of dolls based on feminist icons. Dolls are based on first female aviator, Amelia Earhart, Mexican artist Frieda Kahlo, mathematics and race pioneer Katherine Johnson and more. The dolls came about after Barbie conducted a survey of […]

Many of us have played with Barbie dolls in our childhood. It’s global popularity is hard to beat, it’s most talked about and with most unattainable physical body attributes. With the criticism rising against the fairytale hot bod about promoting stereotypes about women’s bodies there has been some shift in the way its makers perceive […]